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iPhone Shipments in India Grew Over 55 Percent in January-February: CMR




Riding on sturdy demand for iPhone 11 and different fashions, Apple logged a large over 55 p.c progress in iPhone shipments for the India market in January and February this 12 months in comparison with the identical interval in 2019, a brand new report mentioned on Friday.

There was no affect of Novel Coronavirus on provide in the primary two months on Apple cargo in India and business consultants are nonetheless assessing the total affect.

“Apple iPhone shipments in India grew over 55 percent in the first two months of 2020. Will need to assess March and beyond for full impact of coronavirus,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, advised IANS.

Apple iPhone 11 and XR continued to contribute essentially the most to the iPhone shipments in the primary two months of 2020.

The Cupertino-based iPhone maker has seen a dramatic shift in its fortunes in India since mid-2019, with elevated ‘Make in India’ manufacturing giving the impetus required for iPhones.

“Apart from increased local manufacturing, Apple found favour with customers, with its prudent pricing and refined channel strategies. In 2019, Apple’s shipments grew 17 percent (year-on-year), on the back of the successful iPhone 11, and the iPhone XR,” Ram knowledgeable.

Apple is taking nascent steps in India market, particularly not simply its enticing home market however relatively as an export hub, transport iPhones to different markets, together with Europe.

To recall, Apple provider Wistron assembled low-end iPhone SE (now discontinued) and is now assembling iPhone 6s and iPhone 7 at its Bengaluru facility. The highest-selling iPhone XR is now being manufactured at Apple provider Foxconn’s facility in Sriperumbudur, Chennai.

For the calendar 12 months 2019, Apple’s India shipments grew by a wholesome 17 p.c. Local manufacturing, prudent pricing and refined go-to-market methods helped Apple attain market success.

Meanwhile, the uber-premium smartphone section (Rs. 1 lakh and above) in India grew 23 p.c (year-on-year) in 2019 and Apple which truly created the uber-premium section in India, contributed 85 p.c of the shipments with iPhone 11 Pro and 11 Pro Max.

Given that the smartphone is an extension of 1”s way of life, at the moment’s prosperous customers, and largely early tech adopters, are looking for the newest and one of the best.

“For instance, Apple iPhone loyalists have embraced the latest iPhone 11 Pro Max,” Ram famous.

Thrust on manufacturing high-end iPhones domestically together with the first-ever flagship retail retailer would give Apple a booster in the price-sensitive smartphone market in 2020.

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