Friday, April 3, 2020
Home TECHNOLOGY Facebook to Shut Down MSQRD AR Face-Filtering App

Facebook to Shut Down MSQRD AR Face-Filtering App




Facebook has introduced to shut down its Augmented Reality (AR) face-filtering app referred to as MSQRD.

On April 13, Facebook will take away the app from each the Android and iOS app shops.

Facebook acquired MSQRD in 2016 and the AR app performed a key function in enhancing the corporate’s portfolio of AR picture and video instruments like ‘Spark AR’ that lets customers create customized face filters for Facebook and Instagram.

“MSQRD was fundamental to building early momentum for AR and providing insights to build the platform Facebook has today,” the corporate mentioned in a press release late Friday.

“Our focus is now on delivering you the best-possible AR experiences through Spark AR, the platform that allows anyone to create their own AR effects and share them across the Facebook family,” it added.

People can nonetheless discover AR results straight inside Facebook, Instagram, Messenger and Portal.

Today, Instagram and Snapchat provide a number of in-built face-swapping instruments.

Fuelled by Snapchat Lenses and Facebook Stories, AR is gaining quick traction.

Facebook is at the moment constructing its personal working system (OS) from scratch that can energy its {hardware}: primarily AR and digital actuality (VR) headsets like Oculus and video calling units like Portal that at the moment runs Google’s Android OS.

By transferring to its personal OS, Facebook might combine extra indigenous options into its units, and hopefully privateness, making a customized OS for its AR glasses or Portal units.

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